Harvard Business Review Case Analysis

In making this cession, umteen factors have to be taken into considera exess. superstar is whether a handed-down or nontraditional approach is needed. Another is making trustworthy that the finish builds or at least(prenominal) compliments the BMW set positioning and excessively the aspect of competitor reaction and maneuver must be taken into consideration so that BMW can take advantage of any open marketing evasive action opportunities or learn from the mistakes of their competitors. Taking these factors into consideration, McDowell presents quadruplet divergent options to think through and stick with to a decision as to what would be best for the BMWCompany. These four options were 1) to milk the quick films and try to Insert them into diametric media vehicles to bother a broader audience 2) film supererogatory gip films based on Clive Owen (main eccentric of the serial publication) beca practise loved the films and spoke out for to a greater extent 3) develop a full distinction-length pictorial matter based on the serial publication to put down in theatres all around matrimony America give good deal a full beginning to end study 4) do nothing and focus their meter and resources on coming up with the beside big successful marketing campaign.After analyzing the facial expression and taking all hose decision factors into consideration, my personal recommendation would be to milk the existing five films by making them available too wider audience and as well do nothing I. E. Simply extend on to the next thing. worry Statement What specific traditional or nontraditional marketing actions should BMW implement to comprise up its short film series so that they retain and build positioned brand image? Recommendations The short films were a vast success and hit among audiences that viewed it.But the number of people that actually viewed It had much much potential. because to each this potential BMW should push the short film serie s through different channels to reach a wider more broad audience. These different channels include, only when are not limited to, theatres by showing them during trailers or before blow presentations, industry related magazine inserts, and online advertisements clips with cerebrate to the website where the viewers can fit the accurate series of films.The film series was a great move for BMW marketing efforts and showed to be very effective for them, but it would be foolish of them to only settle for a part of the potential effect the series had, and not strive to milk it for all its worth. My recommendation to 00 nothing comes In ten Trace AT not keen-sighted any Turner Telling AT letter more mini films or a full length feature film. As discussed in the case study, copy performances were rarely as compelling as premiere performances. It would not be right for BMW to waste valuable time and resources on a tactic that has already been utilized to its fullest, when it could b e putting those resources to ameliorate use through the development of new / different marketing tactics. BMW needs to focus its clutch sights on innovating the next big traditional or nontraditional campaign to better reach and communicate with its audiences and through that see increasing returns.